Google Ads management Melbourne

Our website-plan add-on costs $249 upfront for setup and $99/month for management. Your website plan continues separately. Your advertising spend is additional and paid directly to Google. We confirm the full quote, including any applicable GST, before work starts.

This package is an add-on to an active Web Design Studio Melbourne website plan. Existing clients can add it to their plan. New clients can choose a website plan and discuss Google Ads during onboarding. See our website plans for the starting options.

We build one local Google Search campaign with up to five related service ad groups. Setup includes keyword research, one responsive search ad per ad group, initial negative keywords, location and budget settings, relevant ad assets and standard enquiry tracking where supported. We check suitable existing website pages and ask you to approve the campaign before launch.

One scheduled monthly review covers spending, available search-term data, ads and tracked enquiries. We make minor keyword, negative-keyword, ad or bidding adjustments where needed and provide a short performance summary. This is a focused campaign service; additional campaigns, major rebuilds and complex tracking are quoted separately.

No. The $99 is our management fee. Google charges your advertising spend separately through your own account. For example, a $300 advertising budget plus $99 management costs $399 for the month, before your website plan, any applicable GST and the one-off setup fee in the first month. This example is not a recommended budget.

A useful starting budget depends on competition, service area, likely click costs and the value of an enquiry. We review those factors with you before setup. A narrow service focus may suit a smaller budget. We explain if the available budget is unlikely to produce enough useful data; there is no single budget that suits every business.

We start with your services, customer questions and service areas, then use available keyword-planning data to assess relevance and likely costs. We separate searches that suggest someone wants a quote from research, jobs or training searches. Once ads run, available search-term data helps us refine the campaign. Examples on this page illustrate intent; they are not verified search-volume claims.

Long-tail keywords describe a more specific need, such as “emergency plumber Richmond” rather than a broad service term. Specific searches can make the service, location or urgency clearer, but they do not guarantee cheaper clicks or better leads. We consider intent and available demand rather than adding long phrases just to fill a keyword list.

We agree on the locations you genuinely serve across Melbourne suburbs. We review location settings to focus on the intended audience and exclude unsuitable areas where appropriate. “Near me” searches can show local intent without naming a suburb. Location targeting uses Google’s signals and is not a precise boundary guarantee.

Negative keywords help exclude searches that do not suit your offer. A local repair business may want to exclude jobs, courses or DIY instructions. We choose exclusions carefully so they do not block useful customers, then review available search terms during monthly checks. Exclusions reduce avoidable waste but cannot prevent every irrelevant click.

Keywords are the targeting terms we add to an ad group. Search terms are the queries people actually enter. Match types and related intent can lead to ads appearing for queries beyond the exact wording of a keyword. Google does not expose every query, so reviews use the search-term data available in your account.

Related keywords and ads belong in a service-focused ad group. A plumber might separate blocked drains, hot water and tap repairs within one campaign. The ad should link to a suitable service page that answers the search. We include up to five ad groups, but may recommend fewer when budget or demand is limited.

We first review your existing pages for service relevance, clear contact options and useful information. New landing pages, substantial copy changes and major website updates are quoted separately or handled within the agreed scope of your website plan. We explain any recommended work before proceeding.

We set up standard conversion tracking where your website and account support it. This can include successful form submissions and supported call conversions. A phone-link click is not proof that a call happened, and a form submission is not automatically a qualified lead. Paid call-tracking tools, CRM integrations and complex tracking require a separate quote.

We review spend and tracked enquiries alongside clicks and available search terms. Where data supports it, we calculate cost per tracked enquiry. Your feedback helps distinguish useful leads from spam or unsuitable requests. We focus on business outcomes and explain tracking gaps rather than treating more traffic as proof of success.

They serve different purposes. Google Ads buys search visibility while a campaign is eligible and funded. Local SEO improves your organic website and local search presence over time. Advertising does not buy higher organic rankings. You can add this service to a website + SEO plan and review the two channels together.

We need your brief, account access, Google billing setup, suitable pages and your approval. Google reviews ads before they can run, and approval timing varies. We confirm an expected launch window after reviewing the requirements. Early clicks do not guarantee immediate enquiries or sales.

Yes. Your account stays in your name, you retain access and you pay Google directly. We request the access needed to manage the campaign. If management ends, you keep the account and its campaign history. Do not send passwords through the enquiry form.

We can review your account before confirming whether it fits this package. A suitable local Search campaign may be brought into the agreed scope. Multiple campaigns, a major rebuild or complex tracking can require separate work. We confirm that scope before charging for setup.

The advertised package covers one local Google Search campaign. Shopping feeds, Display, YouTube, Performance Max, remarketing and additional campaigns are outside this scope. We discuss your goals first and explain whether a different service is needed.

Tell us when you need to pause advertising so we can discuss stopping campaign spend. Pausing Google spend does not automatically cancel the management add-on or your website plan. We confirm the management cancellation terms in your service agreement before you start.

No. Auction competition, budget, demand, your offer and website all affect performance. Google also applies its advertising policies and review process. We do not guarantee a position, lead count, sales result or cost per lead. We agree on useful measures and explain what the data can support.